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Dove Ultra Care Intensive Repair Shampoo nourishes to restore and repair the appearance of damaged hair. This nourishing shampoo for damaged hair visibly repairs different degrees of damage and stops 98% of future hair damage.* *due to breakage vs. non-conditioning shampoo. This strengthening shampoo is formulated with our Bio-Restore complex for complete care that works in harmony with your hair. With every wash, your hair is left nourished and damage is visibly repaired. How to use: Apply to wet hair, lather and rinse. After shampooing, apply the Dove Ultra Care intensive Repair Conditioner to wet hair and massage, leave on for 1 minute and rinse. Suitable for daily use. This damage repair shampoo is Certified Cruelty-Free by PETA and is made in 100% recycled plastic bottles, so you can feel good about switching to Dove. This hair care product is the perfect addition to your Cruelty-Free beauty collection. Dove Intensive Repair is a reparative shampoo and conditioner system that targets and visibly repairs damage to regenerate the healthy look and feel of hair. This hair care system is ideal for damaged hair that needs extra care, as it revives hair to leave it beautiful and nourished from root to tip. Dove care goes further than hair care with PETA Cruelty-Free certification and 100% recycled plastic bottles. At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look-reaching over ¼ of a billion young people with self-esteem education by 2030.